As in all things, we’ve learned that in online retail, you have to adapt to survive. And here at Love Urban Beauty, we’ve done our fair share of evolving. Over the past few years, the online beauty scene has absolutely exploded, but it’s important to remember that this hasn’t always been the case…
Way back in the distant age of the early 2010s, what would later become Love Urban Beauty was just one cog in a whirring online retail machine. We sold all sorts of things, and although our Vanity Cases were becoming a bit of a bestseller even then, we saw no reason to prioritize that particular avenue over the rest.
But, as always, markets change. And with a marketplace as new and exciting as the world of online retail, that change can come both swiftly and dramatically. All of a sudden, we found ourselves adrift, our usual mainstay products no longer selling as they once had. Long story short, we were in trouble.
Except for when it came to our beauty products. These were still going strong, and in some cases, had become even more popular while the rest of our range had languished. So naturally, we took a gamble, and decided to step up our beauty range, and launch a fully-fledged brand of our own.
And, lo and behold, Love Urban Beauty was born! Since those early days, we’ve gone from a handful of vanity cases, to an entire range of gift sets in all shapes and sizes. And despite chopping and changing our selection over the years, the core of it has always remained the same. Even to this day, our Vanity Cases remain a best-seller, and we’ve had years to learn what our customers love so much about them, and applying that knowledge when creating our latest products.
And of course, now that the online beauty industry is booming thanks to YouTubers and influencers across social media, we’re always on the lookout for the next big thing, to take our customer’s makeup game to the next level!