Privacy Policy

Love Urban Beauty – Privacy Policy


Date of Last Review/Update – 23/05/2022

Date to be Reviewed – 23/05/2024


At Love Urban Beauty, we fully support our customers, and their right to be safe in the knowledge that their personal data is not being misused, nor is it being stored in any way that would put the security of that data at risk. We respect and accept and any all rights you, the Customer, have to your personal information, as enshrined in the GDPR, and we pledge to only use or collect your personal information in the ways detailed by this Privacy Policy.

Please note that we reserve the right to make changes to this Privacy Policy at any time, and without consulting the Customer.


For more information on Cookies and the role they play on this website, please see our specific Cookies Policy.


1. Who is Collecting Your Data?

Any personal data being collected by this website will have been done so by Love Urban Beauty, a trading name of Urban Trading GRP Ltd.


Urban Trading GRP Ltd

Place of Registration: England

Company Registration No.06932270

VAT Registration No. GB978509854


Business Address:

Unit 6, Bevan Close

Finedon Road Industrial Estate




United Kingdom


Email Address –

Phone Number – 01933 770 428


Any information collected by Love Urban Beauty will be handled solely by officers of the Company, in order to ensure it is being collected and stored in accordance with both this Privacy Policy, as well as legal requirements in relation to the GDPR.


2. What Data do we Collect?

The purposes of this Privacy Policy, the phrase ‘personal data’ and any standard variations thereof shall refer to any information that could be used to identify an individual, whether directly or indirectly. It will also refer to any information that could be used to gain knowledge of an individual’s location, interests, beliefs or activities.

  Any data that we collect will have been inputted directly by the Customer, either when creating an account, signing up to one of our social media accounts, or placing an order. This information can include any of the following:

  • Name
  • Billing and/or Shipping Address
  • Email Address(es)
  • Phone Number(s)
  • Payment Details (ie, PayPal Account details, Bank Accounts, Card Details)
  • Usernames (ie, Facebook names, Twitter Handles, etc)

In situations where the above information has not been entered by the Customer, then it shall not be collected by the Company without the Customer’s explicit consent; we will only ever ask for additional information if it is absolutely necessary for us to complete our Contract with the Customer.

One example where this may have to take place is for arranging delivery with certain couriers, that may require a phone number or email address in order to contact a Customer. If this is required and not already submitted by the Customer, we will get in touch with the Customer directly, so that they can consent to offering up this data.


3. What is our Legal Basis for Collecting this Data?

In accordance with GDPR, we will only collect and use your personal data if we have a legitimate and legally viable reason for doing so. In the vast majority of cases, personal data will be collected because it may be necessary for us to complete our Contract with the Customer (ie, we would need to use the Customer’s address and possibly contact details, in order to ensure delivery of their orders). However, we may also have to collect and store personal data, for the purposes of fulfilling our legal and fiscal obligations.


Here are the ways in which your personal data may be used by us:

  • For the purpose of supplying and managing your personal account with us
  • For the purpose of verifying payment of orders, confirming the identity of customers in order to prevent fraud, and for ensuring successful fulfilment and delivery of any and all purchased products.
  • To contact the Customer, in the event that something goes wrong with their order; ie, we are unable to deliver your order due to a courier issue, or the item is no longer available for whatever reason.
  • General communications, both direct and automated, such as emails and phone calls wherever they are necessary to complete our Contract with the Customer, and fulfil any Customer Service obligations that arise.
  • For the purposes of fulfilling our legal and fiscal obligations; for example, information regarding an order or payment details may need to be stored, in order to correctly file a tax return, or claim VAT.
  • To provide personalised recommendations of products that you might be interested in, based on previous purchases.
  • Supplying information to the Customer, in situations where they have specifically agreed for us to do so. The can include situations where the Customer has followed our social media accounts, opted in to marketing emails, or newsletters. Please note that you reserve the right to opt-out of such methods of contact at all times.
  • To improve our products, services, website or general business practises; in accordance with GDPR, your data may only be used to further our legitimate business interests, so long as a) you have not specifically requested that your data not be used in such a way, or b) such a usage would infringe on your legal rights in accordance with GDPR.


4. Will your Data be Shared with any Third Parties?

Love Urban Beauty will usually have to share at least some of your personal data with third parties, in order to either complete the Contract with the Customer, or to fulfil our legal and fiscal obligations. Your personal data may be shared with some or all of the following third parties:

  • Couriers: In order to fulfil your order, we will need to provide a courier with a full shipping address (with name included), and often either a phone number or email address. You will be alerted to the specific courier being used, once your order has been despatched.
  • PayPal/Banks/Credit Checkers: To ensure that a) you can be verified as the legitimate owner of the card/account being used to make a purchase, and b) that the order has been fully paid for before it is processed, we may have to share your personal data with either the bank managing our business accounts, or with a credit check agency if we are unable to verify ownership of the card through our bank account. If you have purchased via PayPal, and we need to issue a refund for any reason, then some personal data will have to be shared with PayPal in order for this to be issued back to the correct account.
  • Internally: As we are only a small company, your personal data may be shared internally throughout the Love Urban Beauty team, wherever necessary to fulfil our obligations correctly.
  • Accountants/HMRC: In order to provide accurate tax information, and therefore fulfil our legal obligations, it may be necessary for us to share your personal data with an accountant, or with HMRC as part of a tax return.
  • Website Hosts/Third Party eCommerce Systems: As orders are placed via the Love Urban Beauty website, your data will be shared firstly with the system hosting the website (WordPress), and secondly with the third party ecommerce application we use to process orders internally (Linnworks). This is necessary for us, in order to complete our Contracts with the Customer.
  • Phone System/Email Accounts: If you call us, or we call you, your phone number may be shared with the company that runs our phone systems. Similarly, any emails sent to or from the Company may lead to your email address, and other personal information kept with the emails, being shared with our email service provider.

Please be aware that, once information has been shared with these third parties, we will no longer have control over the usage of this information on their part. You will have to check the Privacy Policies of the Companies in question if you have concerns regarding their usage of your personal data. If you are uncertain as to which companies may have access to your data, please feel free to get in touch with us, and we’ll happily provide a breakdown of any third-parties your data has been shared with.


5. How will any Information be Stored, and for how Long?

Most of the personal data that we collect will have been processed from the Love Urban Beauty website, and in our third party eCommerce applications. As such, the website itself, and the third party applications in question, will be used for storing the personal data of the Customer. Some personal data may be stored physically in the form of invoices/packing slips, however it is very rare that these would not be sent to the Customer themselves as part of the fulfilment of the Contract.

   As we are serious about ensuring that data is protected, we ensure that storage of both digital and physical data is secure. These are the measures we take to ensure that your personal data is being stored securely:

  • All computers that are used for the storage of personal data are password protected and fitted with antivirus software, with passwords available only to officers of the Company.
  • Any and all web-based systems used for storing personal data are further encrypted, with secure connections and high-end internet security implemented to reduce risk of data breaches.
  • All staff are trained to keep transfers of personal data to a minimum, even for internal purposes, and to utilise data only to fulfil our legal or contractual obligations.
  • All company premises, where both physical data and our servers/computers are stored, are protected by security alarms, cameras, and kept under lock and key, to prevent personal data from being accessed by illegitimate third parties.

Any personal data we store will be kept for two years; this is to ensure that any legal, fiscal or contractual obligations that may require the data have been met, as well as any possible customer service obligations. After this time has elapsed, we will automatically delete any personal data that remains on our system.

Please note that, if you have an account with us, the information will be stored for two years since the most recent data of access (ie, the last time you logged into your account, or the most recent order). As such, if your account is in regular use, the personal data linked to it may not be deleted as it may be necessary for us to keep in order to fulfil contractual obligations.


6. What Rights do You Have, Regarding Your Data?

In accordance with GDPR, you have key rights with regards to how your data is being used, in order to give you a say in how it is both handled and stored. We will always do our utmost to ensure that your individual rights are upheld, including the following:

  • The Right to be Informed about how we collect and use your personal data, as covered by this Privacy Policy
  • The Right of Access to any personal data that we are currently storing, which can be made available upon request
  • The Right to Rectification of any personal data that we are storing, if it has changed, or is otherwise found to be incomplete or incorrect
  • The Right to Erasure of any personal data that we are currently storing; please note that this can affect or limit our ability to fulfil our contractual obligations, if the Contract has not been completed before the data is erased.
  • The Right to Restrict Processing of your personal data by us
  • The Right to Data Portability, giving you the right to request your personal data, so that you may move, store, or re-use it as you see fit.
  • The Right to Object to our use of your personal data for a certain purpose. Please note that, if certain uses necessary to fulfilling our contractual obligations are objected to, it may affect our ability to complete said Contract.
  • Rights Related to Automated Decision Making and Profiling; at present, we do not currently utilize any automated systems to make decisions, based on customer data.

In order to make usage of these rights, please see the section below for more information on contacting us. Please bear in mind that any objections or alterations you wish to make may impact our ability to fulfil contracts that have not yet been completed. However, if the requested changes would infringe on contracts in progress, the member of staff dealing with your request will ensure you are made aware of the potential issues.


7. How to Contact Us

If you wish to contact us in order to make use of your rights, request a copy of the personal data we’re currently holding, or to lodge a complaint about the handling of said data, we can be contacted through the following means:


Email Address –

Telephone – 01933770428

Postal Address –


Love Urban Beauty

Unit 6, Bevan Close

Finedon Road Industrial Estate




If you contact us via email, you should receive a response within two working days. Our staff are always happy to help, especially when it comes to your personal data rights, so if you have any queries whatsoever regarding the use or storage of your data, please feel free to get in touch.