About Us

As in all things, we’ve learned that in online retail, you have to adapt to survive. And here at Love Urban Beauty, we’ve done our fair share of evolving. Over the past few years, the online beauty scene has absolutely exploded, but it’s important to remember that this hasn’t always been the case…

Way back in the distant age of the early 2010s, what would later become Love Urban Beauty was just one cog in a whirring online retail machine. We sold all sorts of things, and although our Vanity Cases were becoming a bit of a bestseller even then, we saw no reason to prioritize that particular avenue over the rest.

But, as always, markets change. And with a marketplace as new and exciting as the world of online retail, that change can come both swiftly and dramatically. All of a sudden, we found ourselves adrift, our usual mainstay products no longer selling as they once had. Long story short, we were in trouble.

Except for when it came to our beauty products. These were still going strong, and in some cases, had become even more popular while the rest of our range had languished. So naturally, we took a gamble, and decided to step up our beauty range, and launch a fully-fledged brand of our own.

And, lo and behold, Love Urban Beauty was born! Since those early days, we’ve gone from a handful of vanity cases, to an entire range of gift sets in all shapes and sizes. And despite chopping and changing our selection over the years, the core of it has always remained the same. Even to this day, our Vanity Cases remain a best-seller, and we’ve had years to learn what our customers love so much about them, and applying that knowledge when creating our latest products.

And of course, now that the online beauty industry is booming thanks to YouTubers and influencers across social media, we’re always on the lookout for the next big thing, to take our customer’s makeup game to the next level!

Creativity

Let’s be honest, the beauty business doesn’t work if we don’t listen to the people that know best… the customer themselves! Since the beginning, our most popular and well received sets have always been those that offer unparalleled opportunities for experimenting with different and exciting new looks. So, we’ve listened to that feedback, and taken it to heart. That’s why we place such a high priority on ensuring that our products can boast a wide range of shades and colours, so that they can fit anyone’s style!

Affordability

Okay, we’re well aware that talking about affordability isn’t exactly the most exciting thing when it comes to looking flawless… but it’s still pretty damn good! Nobody really believes that getting that perfect look should break the bank, and truthfully, we don’t either. Our Vanity Cases and Gift Sets have been designed to pack in as much variety and quality as possible, so you’re getting a whole lot more bang for your beauty buck!

Convenience

It’s become a bit of a trend nowadays to make things, well… weird, just for the sake of being weird. And honestly, we’re not about that life. So when it comes to our beauty products, you can forget about all of those convoluted set-ups and outright bizarre designs. Our ‘unique selling point’ is that our gift sets just do what they’re supposed to do. No fuss, no messing around. Just vanity cases that are perfectly suited for travel, gift sets that’ll bring a few smiles come Christmas time, and palettes that are ideal for topping up your look on the go!

Got any more burning questions about who we are, or what we do? Feel free to get in touch!

So we’re not going to beat around the bush here; these days, there’s absolutely no reason to be testing makeup on animals.

None. Not one single reason. There are plenty of ways to test cosmetics nowadays without causing the kind of distress, physical harm, and even death that animal testing causes. So we’re happy to say that we’re committed to ensuring that none of our new beauty products are tested on animals, and haven’t been for years.

Full disclosure is that some of the contents of our makeup cases were tested on animals many years ago. But we put an end to that, and everything new we release is 100% cruelty free, and has been for over a decade now. Because we’re all on the same page; we don’t think beauty should come at such a price, and we don’t want you using our products with a guilty conscience.